4 Ways to Use Retail Kiosks Effectively

From providing information to helping your customers make purchases more efficiently, kiosks can have numerous benefits for businesses of all types.

While most kiosk-related press focuses on the use of touchscreen kiosks in foodservice — by fast food chains, in particular — kiosks are becoming increasingly popular in the world of retail, by both big-box stores and smaller retail chains.

When used effectively, kiosks can help your customers shop more efficiently, increase the total amount spent by each customer in your store and produce a measurable return on investment in both the short and long term.

Have you considered using touchscreen kiosks as part of your retail business? Below, we’ve listed four ways that you can use retail kiosks to improve customer experience, free up your existing retail staff and run your retail business more successfully than ever before.

interactive kiosks

Use kiosks to answer “big” customer questions

One of the most effective ways to use interactive kiosks is to focus on answering “big” customer questions. These are questions that relate to categories of products (for example, bug sprays or diapers) rather than specific brands and models.

By focusing on answering big questions using interactive kiosks, you can quickly and efficiently guide customers towards specific areas of your retail store. Once they arrive at the right area, your staff can take over and lead them to the specific product they’re searching for.

This strategy improves efficiency and enhances the customer experience by letting your staff focus on answering specific questions and addressing specific needs, all while eliminating the simple issues that can easily be answered using a kiosk.

Add self-checkout kiosks to increase efficiency

In some retail environments, self-checkout kiosks can have a measurable positive effect on the speed at which customers can make purchases, all while helping you reduce staffing costs and use your existing employees more effectively.

Self-checkout kiosks are most effective for retail businesses that sell inexpensive items, such as supermarkets and grocery stores. Because customers can quickly scan and buy multiple items, there’s less of a need for you to maintain a large staffing team.

The end result is a smarter, more efficient business that speeds up shopping for customers and helps you improve your business’s margins by managing a smaller, more focused retail service and checkout staff team.

Install category kiosks in your big-box retail store

Do you run a large retail store with several sections? If so, installing sections for each section or category of goods is a great way to make navigating your store and finding specific products an easier process for your customers.

It’s far from uncommon for customers to get lost in a maze of aisles and product displays while searching for specific items. To improve navigation, try adding a kiosk with a list of products and their respective locations to each area of your store.

Coupled with an informational kiosk at the main entrance to your store, category kiosks can be extremely helpful for guiding customers around your store and allowing them to quickly locate specific products.

Speed up customer service using ticketing kiosks

If you run a large retail business, you’ll inevitably have customers returning goods, requesting help and approaching your service staff with a variety of concerns, questions and requests.

Ticketing kiosks are widely used in banking and utility businesses to sort customers into queues, allowing your team to provide better service. When used in retail, ticketing kiosks let you gain an extra level of control when your customers are queueing up to receive help.

From bill payments to returns, try adding touchscreen kiosks to your retail stores with a variety of options for customers. The orderly queueing makes managing the customer service side of your business easier than ever before, helping your team work as efficiently as possible.

The 4 Biggest Benefits of Kiosks for Your Business

Self service kiosks have grown from a niche product into an essential product for many businesses over the last decade, with major brands in industries such as food service and retail investing heavily in interactive kiosks for taking orders, providing faster service and communicating information.

A quick study of the benefits of kiosks explains why the trend has grown so rapidly. From reducing costs to providing a higher standard of service for customers, interactive kiosks have numerous benefits for both business users and customers alike.

If you run a business that’s built around customer interaction, kiosks – particularly customized kiosks from a high quality kiosk manufacturer – this can help you generate more revenue while reducing the amount you spend to run your business on a daily basis.

Below, we’ve listed the four most important benefits of using kiosks for your business, from reducing staffing costs to providing more power to your customers.

Increase efficiency and serve more customers in less time

One of the biggest advantages of interactive kiosks is that they allow your business to become far more efficient than it would be otherwise.

When used effectively, kiosks can significantly reduce the amount of time your customers need to learn more about your products and service, find specific information, place orders and go from “browsing” mode to “buying” mode.

Since kiosks are designed for specific tasks, such as accepting orders or processing credit card applications, they deliver fast and effective service in a fraction of the amount of time required to complete each task manually, helping you run a more efficient and effective business.

Reduce the cost of running your business

Not only can custom kiosks make your business more efficient from a time perspective — they can also create major savings and cost reductions that allow you to run your business far more efficiently from a financial standpoint.

Because kiosks are inexpensive to maintain and operate, they allow you to provide services at a significantly lower cost than a typical wage or salary. This also makes kiosks cost effective for a variety of tasks that simply aren’t affordable due to minimum wages and salary regulations.

Finally, because kiosks are so efficient, they can be used strategically to help you manage and run your business more effectively than before, all with fewer staff members and fewer ongoing costs.

Give customers a better shopping experience

When used correctly, kiosks aren’t an inconvenience for customers — in fact, they’re quite the opposite. An effectively used and well-designed kiosk can create a better shopping experience for customers than a traditional employee, especially in certain industries.

In retail, kiosks can provide helpful product-specific information across an inventory of hundreds or thousands of products, with details that are impossible for employees to memorize quick and easy to access.

In food service, kiosks let customers verify orders before they’re delivered to the kitchen and add custom requests on a level that isn’t possible otherwise. In both cases, customers enjoy higher quality service without any increase (and potentially with a reduction) in the cost of goods.

Free up your staff to focus on more important tasks

Kiosks not only allow you to run your business more efficiently with fewer employees — they also let your existing employees focus on the most important aspects of your business as other tasks are automated and optimized.

In the food service world, brands like Panera Bread have used kiosks to automate large parts of the ordering process, allowing more employees to spend their time helping customers within the restaurant itself.

Kiosks are also widely used in retail to automate some aspects of the checkout process, freeing up a larger number of employees to work within the store to help customers and provide a high quality experience.