4 Ways to Use Retail Kiosks Effectively

From providing information to helping your customers make purchases more efficiently, kiosks can have numerous benefits for businesses of all types.

While most kiosk-related press focuses on the use of touchscreen kiosks in foodservice — by fast food chains, in particular — kiosks are becoming increasingly popular in the world of retail, by both big-box stores and smaller retail chains.

When used effectively, kiosks can help your customers shop more efficiently, increase the total amount spent by each customer in your store and produce a measurable return on investment in both the short and long term.

Have you considered using touchscreen kiosks as part of your retail business? Below, we’ve listed four ways that you can use retail kiosks to improve customer experience, free up your existing retail staff and run your retail business more successfully than ever before.

interactive kiosks

Use kiosks to answer “big” customer questions

One of the most effective ways to use interactive kiosks is to focus on answering “big” customer questions. These are questions that relate to categories of products (for example, bug sprays or diapers) rather than specific brands and models.

By focusing on answering big questions using interactive kiosks, you can quickly and efficiently guide customers towards specific areas of your retail store. Once they arrive at the right area, your staff can take over and lead them to the specific product they’re searching for.

This strategy improves efficiency and enhances the customer experience by letting your staff focus on answering specific questions and addressing specific needs, all while eliminating the simple issues that can easily be answered using a kiosk.

Add self-checkout kiosks to increase efficiency

In some retail environments, self-checkout kiosks can have a measurable positive effect on the speed at which customers can make purchases, all while helping you reduce staffing costs and use your existing employees more effectively.

Self-checkout kiosks are most effective for retail businesses that sell inexpensive items, such as supermarkets and grocery stores. Because customers can quickly scan and buy multiple items, there’s less of a need for you to maintain a large staffing team.

The end result is a smarter, more efficient business that speeds up shopping for customers and helps you improve your business’s margins by managing a smaller, more focused retail service and checkout staff team.

Install category kiosks in your big-box retail store

Do you run a large retail store with several sections? If so, installing sections for each section or category of goods is a great way to make navigating your store and finding specific products an easier process for your customers.

It’s far from uncommon for customers to get lost in a maze of aisles and product displays while searching for specific items. To improve navigation, try adding a kiosk with a list of products and their respective locations to each area of your store.

Coupled with an informational kiosk at the main entrance to your store, category kiosks can be extremely helpful for guiding customers around your store and allowing them to quickly locate specific products.

Speed up customer service using ticketing kiosks

If you run a large retail business, you’ll inevitably have customers returning goods, requesting help and approaching your service staff with a variety of concerns, questions and requests.

Ticketing kiosks are widely used in banking and utility businesses to sort customers into queues, allowing your team to provide better service. When used in retail, ticketing kiosks let you gain an extra level of control when your customers are queueing up to receive help.

From bill payments to returns, try adding touchscreen kiosks to your retail stores with a variety of options for customers. The orderly queueing makes managing the customer service side of your business easier than ever before, helping your team work as efficiently as possible.

The 4 Biggest Benefits of Kiosks for Your Business

Self service kiosks have grown from a niche product into an essential for many businesses over the last decade, with major brands in industries such as foodservice and retail investing heavily in interactive kiosks for taking orders, providing service and communicating information.

A quick study of the benefits of kiosks explains why. From reducing costs to providing a higher standard of service for customers, interactive kiosks have numerous benefits for both business users and customers alike.

If you run a business that’s built around customer interaction, kiosks — particularly customized kiosks from a high quality kiosk manufacturer — could help you generate more revenue while reducing the amount you spend to run your business on a daily basis.

Below, we’ve listed the four biggest benefits of using kiosks for your business, from reducing staffing costs to providing more power to your customers.

touchscreen kiosk solutions

Increase efficiency and serve more customers in less time

One of the biggest advantages of interactive kiosks is that they allow your business to become far more efficient than it otherwise would be.

When used effectively, kiosks can significant reduce the amount of time your customers need to learn more about your products and service, find specific information, place orders and go from “browsing” mode to “buying” mode.

Since kiosks are designed for specific tasks, such as accepting orders or processing credit card applications, they deliver fast and effective service in a fraction of the amount of time required to complete each task manually, helping you run a more efficient and effective business.

Reduce the cost of running your business

Not only can custom kiosks make your business more efficient from a time perspective — they can also create major savings and cost reductions that allow you to run your business far more efficiently from a financial standpoint.

Because kiosks are inexpensive to maintain and operate, they allow you to provide services at a significantly lower cost than a typical wage or salary. This also makes kiosks cost effective for a variety of tasks that simply aren’t affordable due to minimum wages and salary regulations.

Finally, because kiosks are so efficient, they can be used strategically to help you manage and run your business more effectively than before, all with fewer staff members and fewer ongoing costs.

Give customers a better shopping experience

Used right, kiosks aren’t an inconvenience for customers — in fact, they’re quite the opposite. An effectively used and well-designed kiosk can create a better shopping experience for customers than a traditional employee, especially in certain industries.

In retail, kiosks can provide helpful product-specific information across an inventory of hundreds or thousands of products, with details that are impossible for employees to memorize quick and easy to access.

In foodservice, kiosks let customers verify orders before they’re delivered to the kitchen and add custom requests on a level that isn’t possible otherwise. In both cases, customers enjoy higher quality service without any increase (and potentially with a reduction) in the cost of goods.

Free up your staff to focus on more important tasks

Kiosks not only allow you to run your business more efficiently with fewer employees — they also let your existing employees focus on the most important aspects of your business as other tasks are automated and optimized.

In the foodservice world, brands like Panera Bread have used kiosks to automate large parts of the ordering process, allowing more employees to spend their time helping customers within the restaurant itself.

Kiosks are also widely used in retail to automate some aspects of the checkout process, freeing up a larger number of employees to work within the store to help customers and provide a high quality experience.

 

3 Industries Using Self Service Kiosks Effectively

Self-Service Kiosk Design

Over the last decade, self-service kiosks have grown in popularity, with brands in a wide variety of industries switching to kiosks for tasks such as providing information, taking customer orders and delivering service.

Kiosks offer a number of benefits for both businesses and customers. For businesses, they’re a way to reduce labor costs while improving the efficiency of service, helping customers get what they need faster, easier and more effectively.

For customers, kiosks provide a way to discover information and purchase products without the inefficiencies of traditional customer service. Kiosks also allow for a level of customization that’s often impossible the “old fashioned” way.

One of the most interesting realities of the huge growth in the popularity of kiosks is that they’re being used in a variety of industries, from hospitality to retail. Below, we’ve highlighted three of the industries that are using kiosks most effectively, along with specific kiosk-focused brands.

Foodservice Kiosks

Fast food and casual dining brands have been some of the biggest advocates of kiosks, largely in response to rising wages and demands for fast, efficient service from customers. Brands like McDonald’s, which traditionally rely on service staff, are increasingly turning to kiosks.

Last year, McDonald’s announced that it would begin to use interactive kiosks at all of its 14,000 locations across the United States. The fast food giant also plans to add table service, with staff tasked with bringing order to customers at their tables instead of requiring food to be picked up.

In this way, the introduction of kiosks into the fast food industry has helped customers. Not only is it easier to order than ever — customers also receive table service similar to what they’d get at a more expensive traditional restaurant.

Other restaurant brands, such as Panera Bread, have also started using kiosks to take orders from customers. The company implemented kiosks on a mass scale in 2015 as part of a brand “reinvention” process, allowing for more employees within each location.

Retail Kiosks

Kiosks aren’t just a hot topic in the foodservice industry — they’re also becoming increasingly popular for retailers. From big-box stores to small retail chains, many of the country’s biggest retail brands are investing heavily in kiosks and service-focused automation.

Walmart, for example, recently started testing in-person pickup kiosks at one of its locations in Oklahoma City. The retail kiosk allows customers to order their groceries online and pick them up at any time of day, saving shoppers from having to browse their store manually.

Retail giant Target has also tested kiosks in many of its stores. In 2013, the big-box retail chain added iPad kiosks to the baby departments of many of its stores, giving customers the ability to quickly and easily access information on specific products.

Kiosks for Hospitality and Tourism

Over the last few years, self-service kiosks have started to become a more common sight in the hospitality and tourism industry. A Tunisian luxury hotel, Hotel La Cigale, became one of the first hotel brands to embrace automation when it added a “reception” kiosk to its front desk area.

Hotels, offices and other businesses that traditionally have reception staff have benefited from the rise of kiosk manufacturers producing reception and service kiosks — interactive kiosks that can answer common customer questions, provide directions and grant access to guests.

Choosing a Kiosk Manufacturer: 3 Simple But Effective Tips

When used correctly, interactive kiosks can be a valuable asset for your business, helping you to reduce and eliminate customer queues, simplify your customer service process and cut your staffing costs by a significant amount.

Like all commercial equipment, it’s important to choose the best kiosk manufacturer in order to avoid poor quality products, reliability issues and other common problems that can cause major problems for your business down the line.

Take the “cheapest is best” approach to buying kiosks, for example, and you could end up with higher long-term costs than you bargained for.

Below, we’ve shared three tips that you can use to choose a high-quality kiosk manufacturer for your in-store kiosks to reduce the risk of reliability problems, help you avoid the most common issues and keep your kiosk maintenance as simple as possible.

Custom Kiosk Manufacturer

Choose a local, US-based kiosk manufacturer

There are many companies manufacturing interactive kiosks today, ranging from domestic kiosk manufacturers located in the United States to international companies offering kiosks for import that are manufactured abroad.

As a business owner, it can be tempting to choose the cheapest option, even if it means buying from another country. With kiosks and other essential business tools, this “cheap is best” type of approach can often cost you far more than buying a premium solution locally.

By purchasing your kiosks from a company that manufactures in the USA and has local service and maintenance options, you not only support the local economy — you also make it easier to request and receive the service you need to run your business.

Effective businesses always aim to minimize risks. By buying your kiosks from a domestic brand with a real service and maintenance presence, you significantly reduce the risk of having to deal with slow, unresponsive or inconvenient service.

Test a variety of kiosks to find your best options

Interactive kiosks come in a variety of types and designs, from standard kiosks designed for use in retail environments to industrial kiosks built with the needs of factory employees and industrial users in mind.

Before you invest in kiosks for your business, it’s important to know what you’re looking for and to test a variety of different kiosk options to discover the best choices for your business.

Like with any major purchase, great research means great results. If you’re searching for kiosks for your business, we’re happy to help you narrow down your search and discover the best kiosk options for your unique needs, specifications and budget.

Do you have specific needs? Consider custom kiosks

Most commercial kiosks come in a variety of designs and styles to suit the needs of the majority of customers. However, some businesses and organizations have specific needs that aren’t met by the standard kiosks available on the market.

If you need a kiosk for a specific purpose, it could be worth investing in a custom kiosk design for your business. Custom kiosks can be built around a specific design or with additional core features that you customers, clients or employees need.

We understand that every business has different requirements, which is why we offer a massive range of customization options for our kiosks. If you’re interested in custom kiosks, our staff can help you understand the kiosk designs and customization options that are currently available.

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gaming-kiosk-3From bill payments and bookings to queue management, self service kiosks are used by tens of thousands of businesses around the world for thousands of common tasks and processes.

Installing self service kiosks in your business is a great way to reduce queues, lower your staffing requirements and reduce expenses. However, kiosks need to be used in the right way to encourage customers to interact with them.

Continue reading “5 WAYS TO MAKE CUSTOMERS LOVE USING YOUR SELF SERVICE KIOSKS”

Customizing Your Kiosk: 5 Ways to Make Your Kiosk Strengthen Your Brand

For most companies, kiosks are a way to increase efficiency rather than strengthen a brand. However, with the right degree of customization a kiosk can be an incredibly valuable tool for developing and strengthening your brand.

From customizing its color scheme to promoting special offers, this blog post covers give simple but effective ways that you can use self service kiosks to strengthen and enhance your company’s brand.

Continue reading “Customizing Your Kiosk: 5 Ways to Make Your Kiosk Strengthen Your Brand”

Kiosk Usability: 5 Techniques for Making Your Kiosks Easier to Use

From reducing the size of queues to significantly lowering your operating costs, the benefits of self service kiosks are numerous. Like any new technology, kiosks can be challenging for some customers to use at first.

However, it’s easy to simplify your kiosks and make them more usable for all types of customers. In this blog post, we’ll share five simple but effective usability tips to make your kiosks more user-friendly and streamlined.

Continue reading “Kiosk Usability: 5 Techniques for Making Your Kiosks Easier to Use”